Turbo Series Porsches from 2007 – 2019
Average North American MSRP – Total Sales Estimates
As we add more data points to the extensive P9 Registry data set we thought it would be interesting to extrapolate some additional data about Porsche’s North American sales and share it here. The first up in this blog post series were GT cars. Now up are Turbo models (from a time when that was a different thing).
P9 Registry vehicle page data now includes model and model+body specific counts and other related statistics so we are sharing just how much these cars cost on average and how much money Porsche has generated from their sales. Although the numbers presented are for North America, they can be extended to the Rest of World, and the totals are quite remarkable.
You can view the latest P9 Registry feature log at this link. The full feature log is accessible with a P9 Premium service subscription.
Turbo Series Data:
997.1 Turbo
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Model Average MSRP: $141,812
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North American Model Build Count: 7,632
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North American Estimated Sales: $1,082,309,184
997.2 Turbo
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Model Average MSRP: $157,903
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North American Model Build Count: 1,489
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North American Estimated Sales: $235,117,567
997 Turbo S
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Model Average MSRP: $175,459
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North American Model Build Count: 2,333
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North American Estimated Sales: $409,345,847
997 GT2
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Model Average MSRP: $205,702
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North American Model Build Count: 238
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North American Estimated Sales: $48,957,076
997 GT2 RS
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Model Average MSRP: $262,404
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North American Model Build Count: 142
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North American Estimated Sales: $37,261,368
991.1 Turbo
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Model Average MSRP: $170,336
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North American Model Build Count: 1,712
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North American Estimated Sales: $291,615,232
991.1 Turbo S
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Model Average MSRP: $198,251
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North American Model Build Count: 4,132
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North American Estimated Sales: $819,173,132
991.2 Turbo
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Model Average MSRP: $181,522
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North American Model Build Count: 1,647
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North American Estimated Sales: $298,966,734
991.2 Turbo S
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Model Average MSRP: $214,087
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North American Model Build Count: 3,193
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North American Estimated Sales: $683,579,791
991.2 Turbo S Exclusive
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Model Average MSRP: $279,378
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North American Model Build Count: 318
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North American Estimated Sales: $88,842,204
991 GT2 RS
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Model Average MSRP: $339,811
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North American Model Build Count: 1,292
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North American Estimated Sales: $439,035,812
Turbo Totals
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NA 997 Series Build Count: 11,834
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NA 997 Series Estimated Sales: $1,812,991,042
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NA 991 Series Build Count: 12,294
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NA 991 Series Estimated Sales: $2,621,212,905
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NA Turbo Total Build Count: 24,128
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NA Turbo Total Estimated Sales: $4,434,203,947
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