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Porsche Historical Sales Recap – GT

 

 

CBA Releases Porsche GT Model Historical Sales Statistics!

 

What’s this is about?

The PORS9 database contains 20,000 Porsche vehicle profiles for North America from the Carrera GT through the 911R. This includes summary MSRP data which we have compiled and are releasing publicly for the first time. This is the second in a three part series of releases that covers the Turbos (2007 – 2013), GTs (2007 – 2016) and Special Editions (2004 – 2016) of the PORS9 database.

There are 189 Porsche dealers in North America … so just how much in sales have Porsche and their North American dealers generated selling these GT models? …. let’s find out and tally the total at the bottom of this post!

997.1 GT3 (2007-2008)

  • North America Units Sold: 963
  • Average MSRP: $119,132
  • Total Model Retail Sales: $114.7 million
  • Our comment: The Mezger GT3 on the new 997 platform was welcomed strongly. A robust two year run would out sell all other GT models to follow until the 991 showed.

    997.1 GT3 RS (2007-2008)

  • North America Units Sold: 453
  • Average MSRP: $142,071
  • Total Model Retail Sales: $64.4 million
  • Our comment: This model is more highly coveted now than when it was new it seems. But with the same horsepower rating as its little brother it’s no wonder that it did not outsell it, as it was quite a bit more expensive for the same driving thrill for most pilots.

    997.2 GT3 (2010-2011)

  • North America Units Sold: 715
  • Average MSRP: $131,184
  • Total Model Retail Sales: $93.8 million
  • Our comment: Gen 2 and only a 20 HP bump from the now 3.8 liter engine and only evolutionary changes from Gen 1 – did not help this model’s sales performance it seems, but it sold respectably in the face of its more track spun big brother.

    997.2 GT3 RS (2010-2011)

  • North America Units Sold: 612
  • Average MSRP: $154,971
  • Total Model Retail Sales: $94.8 million
  • Our comment: She’s got the look … and this model sold substantially more units v. its GT3 sibling than the same ratio in Gen 1 – and generated more aggregate sales dollars than the Gen 2 GT3. Flared body, fixed carbon wing and an aggressive stance. Porsche was surely pleased with the sales of the Gen 2 997 GT3 RS.

    997.2 GT3 RS 4.0 (2011)

  • North America Units Sold: 158
  • Average MSRP: $203,496
  • Total Model Retail Sales: $32.2 million
  • Our comment: The last manual Mezger engined NA Porsche. The end of the era along with the 997 GT2 RS (discussed in the prior Turbo blog post). An edition limited to 600 units worldwide and quickly sold out. Not a lot of aggregate sales dollars given the limited production, but for a Porsche it was all the money at the time. It seems Porsche could have charged more given that the average MSRP was 30% less than the 997 GT2 RS.

    991.1 GT3 (2014-2016)

  • North America Units Sold: 2,191
  • Average MSRP: $151,884
  • Total Model Retail Sales: $332.8 million
  • Our comment: The economy was back for 2014 and beyond. An incredible sales total of over $330 million for the Gen 1 991 GT3 model run is simply astounding given the combined figures of the 997 run. Add to that the average MSRP was up $20k (welcome to the era of CXX options) with no manual transmission available. A true sleeper and a very good run for Porsche.

    991.1 GT3 RS (2016)

  • North America Units Sold: 1,529
  • Average MSRP: $205,311
  • Total Model Retail Sales: $313.9 million
  • Our comment: Another outstanding sales performance from a totally revamped GT3 RS. Porsche hinted that production would be very limited, then that they would only produce 600 units for North America, then it was to be capped around 900 … the fun finally stopped at 1,529 units built and over $310 million in sales for North America alone. Doesn’t seem anyone takes seriously anymore Porsche’s interest in keeping production numbers limited – they will build as many as they can sell .. and they seem to build them a lot faster than they used to!

    Grand Total North America (2007-2016)

    This group of GT cars represents two periods and two model series (997 and 991) so totals are not representative of much – other than the popularity of NA Porsche GT cars! And the fact that more recent the economic conditions have allowed the – totally uncorked and unlimited – sales of 991 model GT cars to skew the totals (60% of the dollar sales from 2007 to 2016 were in the three year period of 2014-2016) which indicates that these are good times for Porsche.

  • Total North America Units Sold: 6,621
  • Average MSRP: $158,068 (not weighted)
  • Total Models Retail Sales: $1.05 billion
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